Miles is the official mascot of Ozarkland General Store and represents everything people love about a good old-fashioned road trip — fun, family, and making memories along the way.
What Does Miles Stand For?
Miles isn’t just the mascot of Ozarkland — he represents the values that have made our store a favorite stop for travelers since 1959.
The name Miles stands for the same qualities we see in our customers every day:
M – Kindness
I – Friendliness
L – Loyalty
E – Energy for the journey
S – Smiles along the way
Our customers have always been the heart of Ozarkland. Families who stop in year after year, travelers who make us part of their road trip tradition, and kids who grow up coming back with their own families — that loyalty means everything to us.
Miles represents the spirit of the road trip and the kind, friendly people who make the Ozarks such a special place.
